I recently had the opportunity to interview Guy Kawasaki about his New York Times best selling book Enchantment. I like to think of the interview as an extra chapter to Enchantment specifically for business owners and human resource managers about how to effectively manage employees. We spoke about the following topics:
- HR departments should be evangelists, not cops.
- HR needs to embrace social media. A company should even be suspicious of an employee who does not have a Facebook page.
- How to recruit and retain great employees. Hint: It is not about the money.
My review of Enchantment can be read here.