I like the UFC’s approach to social media, but is this a model a lot of employers could use in their workplace? Absolutely. Unless you find yourself with the few who are still wondering what Twitter is, it is obvious that social networking is here to stay and companies need to figure out a way
social media
Interview With Guy Kawasaki on Enchantment
I recently had the opportunity to interview Guy Kawasaki about his New York Times best selling book Enchantment. I like to think of the interview as an extra chapter to Enchantment specifically for business owners and human resource managers about how to effectively manage employees. We spoke about the following topics:
- HR departments should
…
Enchantment by Guy Kawasaki
By Anthony Zaller on
Posted in Best Practices For California Employers
Apple, Virgin America, 1965 Ford Mustang, and Mike Rowe. These are examples of Guy Kawasaki’s idea of Enchantment. In his new book he sets out to help readers understand what enchantment is in order to strive to be enchanting. Some have called it an update of How To Win Friends And Influence People…