Is The Jury Still Out On Social Media Background Checks?

Mat Honan at Gizmodo wrote recently about a new company that helps employers search applicant’s “internet background” to assist in the hiring process. As Mat rightly points out, much of the concern over this “new technology” is overblown, and as he puts it, "[e]mployers would have to be stupid not to Google job candidates."  As I have pointed out before, much of the unduly concern is that lawyers don’t understand the technology, and therefore if they don’t understand it, their client’s use of the technology can only lead to bad things.

I think Guy Kawasaki had a great perspective on this issue when I recently interviewed him. He said he would be worried about a job applicant who did not have a Facebook page: what is wrong with this person? Is he anti-social? Is he not with the times or just simply does not understand simple technology? As Mat points out as well, with some common sense a job applicant can easily manage the results of an online search by being careful about which information he or she provides to the employer. For example, an internet search for the job applicant’s private email address might turn up more personal information than if the applicant has a separate email they only use for work purposes and lists on their c.v.

From the employer’s perspective I don’t think the analysis changes much for searching employees background on the Internet:

Generally, under Federal law, employers may utilize social networking sites to conduct background checks on employees if:

  1. The employer and/or its agents conduct the background check themselves;
  2. The site is readily accessible to the public;
  3. The employer does not need to create a false alias to access the site;
  4. The employer does not have to provide any false information to gain access to the site; and
  5. The employer does not use the information learned from the site in a discriminatory manner or otherwise prohibited by law.

Spokeo.com makes on-line social networking searches for job applicants easier and faster

Human resource professionals and hiring managers have developed a better way to gain insight into new hire’s backgrounds: information posted in social networking sites. About two years ago, I was often asked whether it was legal to google a job applicant, or to review his or her information posted on the Internet. While some lawyers took the conservative approach to this “new technology”, it has become common practice to search applicant’s backgrounds on the Internet (see this post about Court's ruling that MySpace postings are not private).  I’ve even made the case before that failure to do a simple Internet check could create liability for a company if the result could have easily informed the company that the applicant had a bad history. 

However, there are two basic problems now: (1) there are too many sites to search, and (2) if someone has a common name it is impossible to narrow the search to that particular person.  

Spokeo.com is a new company that basically makes these on-line background checks easier. Guy Kawasaki points out that this service can be very beneficial to an HR manager who is tasked with checking out applicants’ backgrounds by searching social networking sites. The key break through for the website is that it searches for an individual’s email address. This makes it very helpful to find particular information about an applicant that has a common name.

What is the cost?

It is $2.95 per month for one year, or $4.95 per month for three months. This seems well worth the cost to save hours searching social networking sites.

To try the service, click here.

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